Engineeringadvantage
We shape discoverable platforms designed for good bots, search engines, and customers.
What do you need support with?
Migrating platforms with minimal risk Ensuring Google can fully discover and index our content Recovering performance after a site migration Gaining visibility into bot behaviour Identifying and resolving rendering issues Stabilising organic traffic
Leading brands trust us for clear thinking, honest partnership, and a focus on what comes next.
Key challenges we’re brought in to solve
Digital discoverability
Ensuring search engines can crawl, render, and index your content correctly even on large, JavaScript-heavy sites.
Web infrastructure
Optimising how platforms deliver content through caching, CDNs, and infrastructure so speed and stability don’t limit growth.
AI search enablement
Equipping teams with the strategy and structure they need to use AI in search responsibly and effectively.
Case study
Making Expedia Group’s web platform more efficient
As long-term partners, we helped Expedia Group lower the environmental cost of large-scale web operations while maintaining performance at global scale.
Original research & insights
Our blog content is driven by real-world problems. What we share publicly reflects a small window into the work we do with our partners.
[**Update Your Google Crawler IP Range Endpoints**
April 8, 2026 / Ryan Siddle, Martin Endler
Security](/content/blog/update-your-google-crawler-ip-range-endpoints/index.html) [**Your Accept-Language Redirects Could Be Blocking Search Engines and AI Crawlers**
March 3, 2026 / Giacomo Zecchini
AI Search / Best Practice / Research](/content/blog/your-accept-language-redirects-could-be-blocking-search-engines-and-ai-crawlers/index.html) [**When Search Stops Playing By Old Rules**
January 19, 2026 / Mike Curtis
AI Search / Business](/content/blog/when-search-stops-playing-by-old-rules/index.html)